ROYALEFAM has added a brand-new section on their website to showcase the works of other promising sneaker customizers.

The Curated Artists program features selected artists and provides a platform for them to create designs for SBTG that will be showcased on the ROYALEFAM website. These artists will be hand-picked from the ever-growing pool of local and international talent, including established customizers and successful graduates from the SBTG Academy.

The intention of the program is to give up-and-coming young artists greater exposure under the ROYALEFAM label and promote sneaker customization as a viable career for budding customizers and DIY fiends.

The first featured artist is Pras. Pras is recently-graduated SBTG Academy intern Ivan Prasetya who spent 5 months training intensively under the tutelage of SBTG. Pras’ collection for SBTG is available now, only at www.royalefam.com

www.youtube.com/watch?v=F2zOYttPJDk

Feb 14, 2010 heralds the year of the metal element Tiger, one of the
most Aggressive, attractive and powerful in the Chinese zodiac. The
metal tiger is never to be challenged, but admired and revered. Famous
metal tigers include Steven Segal, Joey Ramone, and Angelica Houston.

SBTG Basics special edition “Feline Fury” AF1 and Dunk Hi feature
animal camo on the swoosh, metal vent monogram on side wall, and the
Chinese “Tiger” character inscribed on the heel in metallic gold. Fire
for the feet.
Retail: $369 for Dunk Hi, $339 for Af1

SBTG salutes the fighter plane art used by the notoriously successful
“Flying Tigers” of 1941: the first American volunteer group in the
Chinese Air Force.

The Flying Tiger features a freehand-replicated illustration of the
namesake 1941 icon, toebox sawtooth nose art, bullet hole print and
metal vent monogram on side wall.
Retail: $500

www.youtube.com/watch?v=3JGNuFm6rUw

I admire the work that SBTG has put into each of his custom kicks. Seven years in the game yet some seem to look at most of his kicks as over the top. After many requests and comments for something more everyday casual, SBTG brings to you Basics  Militarism.  The debut ‘Militarism’ collection features a choice of different signature SBTG camouflage prints on the swoosh: Tiger-stripe ‘Saigon’, German ‘Flectarn’, tribal ‘Rival’, game-hunting ‘Hunter’, and desert ‘Choc’ on a white, silver, gold or red base, all with a pristine white tongue. Each of the 20 different variations includes a discreet SBTG logo on the outer side of the toe and comes with a set of gold lace buckles. So, for the fans that want something simple from SBTG, you’re welcome.

AERIAL7 COLLABORATES WITH ACCLAIMED SNEAKER DESIGNERS METHAMPHIBIAN AND SABOTAGE FOR LIMITED EDITION HEADPHONES 

LOS ANGELES, Calif., August 21, 2009 – Lifestyle headphone maker, Aerial7, today announced an exclusive collaboration with world renowned sneaker designers, Methamphibian (METH) and Sabotage (SBTG), to commemorate the grand opening of Source in Beijing, China. 

Slated to drop on September 4th, METH and SBTG gave Aerial7’s new retro-inspired Chopper2 headphone a custom makeover resulting in two limited edition colorways that will be sold exclusively at Source.  Specializing in unique footwear customization, the creative duo designed a pair of sneakers to complement the headphones that will also be available at Source in extremely limited quantities. 

“Aerial7 is committed to designing headphones that not only feature industry-best acoustics, but also become iconic fashion accessories,” says Aerial7 co-founder Phil Johnson.  “On its own, the Chopper2 aesthetics are rich and powerfully different than anything on the market.  But when you add in the creative genius of the two most progressive sneaker designers in the world, the result is a true masterpiece.  We are extremely honored to be working with Methamphibian, Sabotage and Source on our first-ever collaborative headphone, and look forward to building with them in the future.” 

Combining the vintage styling of its predecessor with modern engineering, the Chopper2 serves up an immersive sound curve with smooth bass, clean mids and crisp highs.  Its 44mm driver packs a serious audio punch, and its soft, pliable headband and plush ear cushions promote a secure, comfortable fit for extended listening.  Plus, like all Aerial7 headphones, the Chopper2 features a slim in-line microphone that is compatible with all MP3 players and mobile phones, including the iPhoneTM. 

For more information, please visit:

• Aerial7: www.aerial7.com
• Source: www.thesource.cn
• METH: www.methamphibian.com
• SBTG: www.sbtgcustomkicks.com

About Aerial7

Founded in 2008 with offices in the United States and Australia, Aerial7’s lifestyle-driven headphone collection delivers unsurpassed sound quality, performance and functionality in models that are just as much a statement of individuality as they are a practical necessity.  Heavily influenced by hip-hop culture, streetwear, art and action sports, all Aerial7 headphones are multi-device compatible with built-in microphones.  Backed by some of the most talented DJ’s in the game, Aerial7’s diverse headphone collection is distributed worldwide.  To keep up with all brand happenings and see who’s wearing Aerial7, check out: http://blog.aerial7.com. 

The wait is over and the photos have arrived for the upcoming Varsity Bones Drop 3 and 4 from SBTG. SBTG custom sneakers are not your ordinary kicks and will be released next week, October 5 at the Royalefam.com online web store. More pics and info after the break.

The Thriller: Honoring a legend

For the second chapter of Varsity Bones, SBTG pays tribute to a
legendary pop culture icon. Inspired by MJ in his famous red leather
jacket from “Thriller” one of the greatest videos of all time.

In 1983, MJ smashed through the boundaries of music videos as we knew
it with 14 minutes of sheer genius. It’s been 26 years now and
watching the video still sends shivers down our spine.

“Your body starts to shiver/For no mere mortal can resist/The evil of
the thriller”

Departing from the usual Dunk canvas, The Thriller Blazer features a
leather jacket sewn in clean luxurious lines with studded collars,
black satin, and geometric contrasts with a zipper baseline.

BRMC is an intense mix of locks and chains, denim rivets, gang patches
and zippers on quilted linings, and animal fur.

Souped-up Cruisers, biker jackets, customized leather, and classic motorcycle culture. The look of Black Rebel Motorpsycho Club consists
of locks and chains, denim rivets, gang patches, zippers,quilted linings, and animal fur.

The answer might involve a lot of cut and sew with studs, clean lines for a look of luxury, geometric shapes, jacket collar flaps, quilted
satin, and a zipper baseline for punch.