While sure for some hometown flavor, I came across the Bird Club Clothing line. After checking out their new lookbook, I caught up with designer/creator Sam SUarez for an interview about his line.
MSW> Whats the history behind your Bird Club Clothing?
Sam> As consumers and sneakerheads, we always had ideas as to what we would make better. After much brainstorming, we just jumped into it. With no experience in t-shirt making or anything. And here we stand. The line was actually a thought since 2004 but our first t-shirt was introduced in 2006 at Sneakerpimps Miami. It was the K.R.E.A.M (Kicks Rule Everything Around Me) tee. Which by the way we are the originators of that saying and its trademarked.
MSW> Who is behind the creation and design of the line?
Sam> I do most of our designing and marketing..occasionally for more detailed designs we send them off to our graphics designer. But 95% of all of our products have come from ideas that pop in my head. I write things down hourly. Some ideas never get used some do.
MSW> Whats the meaning behind the name, Bird Club?
Sam> I came up with the name bird club because I wanted to make clothes that were simply “fly”. So, I thought birds always fly right!? So its been Bird Club ever since. And you can kinda twist it with the other birds that come through Miami (wink, wink). You can see a little taste of that in some of our tees.
MSW> I see some of your influences are some major sports team in Miami(Go Canes!!!). What are some of other influences that help inspire your line?
Sam> Yeah we always take time to represent the home team in whatever way possible, whether it be sports, other clothing lines, crimes, the drug trade or the lifestyle. We just want to see Miami get the recognition that is deserved when it comes to the streetwear. Sort of like L.A and New York. Also music, art, and our experiences have been a great influence.
MSW> Your line is available in New York, Texas and, of course, here in Miami. But who are you targeting your label towards?
Sam> We’re in the process of making a nationwide push. We’ve tried to put an age range on our clothing, but that does’nt seem to work. Weve seen all ages wearing our products, which has been a very rewarding feeling. We just try and make tees that don’t go in and out of trends. Something you can wear now and still be able to wear 5 years later. Simply because the design is timeless.
MSW> The industry is a cluster of wannabes. What sets your line away from that cluster?
Sam> Wannabes will eventually self-destruct on their own. We focus on our product and how to improve it to maintain afloat. We do this because we enjoy ourselves. We don’t think we’re better than anyone else and we give props where they are due. We basically keep it 100 if you keep it 100 with us! We have fun with this.
MSW> What else do you have planned for your line that you want your customers to look out for?
Sam> Lookout for several varsity jackets, bathing suits, more fitteds, and a couple of random & unique accessories both home and clothing. Hopefully some collaborations with other brands to put the 305 on the map.